Facebook Inc. on Tuesday affirmed the 33 percent increase in its revenue due to the upsurge of advertising that comes from small businesses. From 1.5 million it had on July 2014, its active advertisers rose to 2 million. Facebook Active Advertisers Rose
The fastest areas of growth of small business advertising are in regions of Europe-Middle East-Africa and Asia Pacific. Small- and medium-sized business owners that have placed an ad on the platform in the last 30 days represent the huge majority of advertisers.
According to Facebook’s chief operating officer Sheryl Sandberg, 30 million small business owners have Facebook pages. “Small business owners are really hard to reach and they are not tech savvy usually.” In response, Facebook launched a mobile app that the advertisers can use to manage their campaigns.
On the fourth quarter of 2014, 80 percent of Facebook’s newly gained advertisers that tend to spend an average of $5 to $50 a day, started by paying for a promoted post
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Getting more advertisers onto its platform is critical for Facebook as it tries to increase global share and compete with Google – the worldwide leader in digital advertising market share.
According to eMarketer, Google’s slice has shrunk slightly down from 33.6 percent in 2013, while Facebook increased its share to 7.8 percent in 2014 from 5.8 percent in 2013.
“Facebook is pushing a lot harder than Google. Google search is the king but it’s getting more expensive.” Padraig Bracken, marketing manager at Y-Volution, a Dublin-based toy company that makes scooters for kids, said and added that he plans to spend 60 percent of his digital marketing budget with Facebook this year.
In the Philippines, small business owners are also shelling out money to advertise on Facebook as a means to extend their market reach as most Filipinos are now using Facebook.
