Instagram has launched a new feature where you can shop and make purchases within the app. As soon as you registered your debit or credit card, buying things on Instagram won’t take long because of this native payment feature.
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Once you completed this, shopping, booking appointments at restaurants, salons and even movie ticket which is what Instagram is planning in the future.
Resy app is one of the first to equip the dinner reservation and now some of its clients’ Instagram pages offer this payment method for booking.
This feature is not yet available for all Instagram users, however, it is said some already have this on their app.
The whole point of this feature is to make a convenient shopping experience without redirecting to another app which in some cases brings trouble or hassle to users. And even if Instagram won’t have revenue on this feature, brands will likely to boost their shoppable posts which is very enticing for business marketers now that most of the target market spends most of the time on the internet.
