Realme, the latest smartphone brand to enter the Philippine market, makes its products available through online shopping giant Lazada. Realme’s recent partnership with Lazada is expected to further drive the growing e-commerce industry in the country.
- Realme to officially arrive in the Philippines on November 29
- Realme 2 vs Realme C1 Specs Comparison
- Realme beats Samsung top brand in Lazada’s shopping festival
Realme and Lazada hope to continue boosting the Filipinos’ confidence in online shopping channels by offering high-quality but competitively priced products that can be availed of with just a few clicks. With the Philippine shopping landscape gradually changing, the mall-centric shopping behavior of Filipinos is increasingly challenged. More than 50 percent of Filipinos are looking at increasing their online purchases, with 85 percent of them citing convenience as the main reason, according to a recent study.
Realme Philippines Chief Operating Officer Jacky Chen noted the brand’s focus on the young generation. “We see the requirements of the emerging young generation and the opportunities these entails. We started in India six months ago, but SEA is one of the most important overseas markets for Realme. We are now present in Indonesia, Thailand, Vietnam, Malaysia and in the next few days, the Philippines. We are very glad that we can now cater to a very vigorous market – the Filipino youth – who contributes tremendously to the growing trust of Filipinos in online shopping platforms. We are making sure that our products are available to this market and offer them at remarkably affordable prices,” shares Realme Philippines Chief Operating Officer Jacky Chen.
